that's me :)
Youlia Kirushina
social media manager
personal pages:
August 24 — … Social media head for ONLY ME
https://www.instagram.com/onlymestore
Influencers + design + reels production + marketing support
During my tenure, social media has demonstrated steady growth, while videos have garnered over 100,000 views. I manage a small team of 3 people.
https://www.instagram.com/onlymestore
Influencers + design + reels production + marketing support
During my tenure, social media has demonstrated steady growth, while videos have garnered over 100,000 views. I manage a small team of 3 people.
2023/24: Social media management for TREND ISLAND
https://www.instagram.com/trend_island
Influencers + design + trending content infusion
Our account emerged vibrant and colorful style of Trend Island offline space. Our mission is to drive emotional purchasing. We have chosen a strategy of wellcoming guest creators in our ig/tg accounts.
https://www.instagram.com/trend_island
Influencers + design + trending content infusion
Our account emerged vibrant and colorful style of Trend Island offline space. Our mission is to drive emotional purchasing. We have chosen a strategy of wellcoming guest creators in our ig/tg accounts.
2023: Social media management for LEFORM
https://www.instagram.com/leformstore
content creations + influencers relations
We created strong bond between editorials on leform.ru and integrated social media content. We were working accurately with top fashion and lifestyle opinion leaders.
https://www.instagram.com/leformstore
content creations + influencers relations
We created strong bond between editorials on leform.ru and integrated social media content. We were working accurately with top fashion and lifestyle opinion leaders.
2022: Local content creation for Monki.com
Art direction + casting + management
Because of the pandemic we started to feel that global campaigns became less relevant for Russian market, so we started our own local production.
Instead of models, we cast popular Russian influencers (like @fraukrauze), to get dynamic and diverse result.
Art direction + casting + management
Because of the pandemic we started to feel that global campaigns became less relevant for Russian market, so we started our own local production.
Instead of models, we cast popular Russian influencers (like @fraukrauze), to get dynamic and diverse result.
2021: Store openings for Monki
creative part + event management
In pandemic world we created new forms of interactions with our customer.
We see Monki stores as places for temporary art exhibitions. The idea was original, not adopted. Monki helps young female artists from Russia to get a new platform to show off their works. We strengthen their voices.
Another important layer of this project - both girls represent Russian national minorities - Nastya Pilepchuk is from Buryuatiya and Dunya Zakharova is from Yakutia. We also created video content for paid ads in collaboration with artists.
creative part + event management
In pandemic world we created new forms of interactions with our customer.
We see Monki stores as places for temporary art exhibitions. The idea was original, not adopted. Monki helps young female artists from Russia to get a new platform to show off their works. We strengthen their voices.
Another important layer of this project - both girls represent Russian national minorities - Nastya Pilepchuk is from Buryuatiya and Dunya Zakharova is from Yakutia. We also created video content for paid ads in collaboration with artists.
2021: Influencer campaign Monki x My little pony
Influencer management
We selected bloggers for both nostalgic and fun collection, minding the diversity.We've chosen reels as the most cost efficient format. Our result:1,7M reach for 120K rubles.
https://www.instagram.com/reel/CXBvYykqCOZ/
Influencer management
We selected bloggers for both nostalgic and fun collection, minding the diversity.We've chosen reels as the most cost efficient format. Our result:1,7M reach for 120K rubles.
https://www.instagram.com/reel/CXBvYykqCOZ/
2021: Influencer campaign Monki 15 years
Influencer management
We rolled out influencer campaign that was built only on organic seeding and brand-to-person relationships. Great product and blogger's loyalty helped us to gain 700K reach for this project with no additional budget.
Influencer management
We rolled out influencer campaign that was built only on organic seeding and brand-to-person relationships. Great product and blogger's loyalty helped us to gain 700K reach for this project with no additional budget.
2021 Content creation for p.p.s. brand on freelance
(production - location scouting, casting, styling)
I helped to produce unique and inclusive content for young Russian fashion brand.
https://www.instagram.com/p.p.s.brand/
(production - location scouting, casting, styling)
I helped to produce unique and inclusive content for young Russian fashion brand.
https://www.instagram.com/p.p.s.brand/
2019 - production for Respublica* bookshop
I worked for 2 years as a head of smm/pr/event department at Respublica*. The most ambitious projects here was our educational program (we produced 5-6 free events a week in our lecture room within bookshop) + communication strategy for new Respublica* brand.
Our best case – collaboration with Pushkinskiy State Museum.
I worked for 2 years as a head of smm/pr/event department at Respublica*. The most ambitious projects here was our educational program (we produced 5-6 free events a week in our lecture room within bookshop) + communication strategy for new Respublica* brand.
Our best case – collaboration with Pushkinskiy State Museum.
2019-2020 styling + production for various projects
I produced content for TSUM, Tsvetnoy. Made special project for L'Officiel Ukraine.
I produced content for TSUM, Tsvetnoy. Made special project for L'Officiel Ukraine.
For TSUM Moscow(production + styling)
For Tsvetnoy (production + styling)
For TSUM Moscow production + styling)
For TSUM Moscow (production + styling)
For Ochki Boutique (sunglasses at Tsvetnoy):
cast and styling
cast and styling
Sverkai - personal music project
I also write music and direct photoshoots/video for my own art project. I am willing to include this work at my portfolio, because it means a lot to me.
I also write music and direct photoshoots/video for my own art project. I am willing to include this work at my portfolio, because it means a lot to me.
Contact me:
youl_kirushina@mail.ru
8 (910) 081 46 62
